17th May 2021 - What articles you need to be reading

Here are the articles that are making waves in digital and search that you should be aware of because they are going to be game changers

Learning about SEO?

What’s new in Search at Google I/O?

Google I/O starts tomorrow and these are some of the sessions that you might find valuable, at least so you have some blue sky ideas for 2022.

Software of Note?

Scale your link building workflow

Marketing Signals have launched a private beta of their new SEO tool to help you collate data from ahefs, Moz, Majestic + Semrush into a single view. The tool was previously for SEO and a better link building workflow, but you can test it out now!

GDdash SEO Tool for Google Discover Optimisation

GDDash is a new beta tool which attempts to make sense of Google Discover algorithm using some AI for classification and insights on your AMP pages. I have applied for access to test it today so hopefully have something more to share soon.

Social Media

Twitter Blue launches tiered subscription service

One of our favourite developers Jane Manchun Wong has uncovered more details about the upcoming Twitter Blue features. Some of the new paid features include the following but also increases the overall revenue of Twitter and makes them less reliant on Twitter Ads.

  • Undo tweets (similar to Gmail unsend NOT Outlook recall email)

  • Collections (save and organise tweets)

  • Tiered subscription model linked to features starting at $2.99/month

  • Twitter just acquired Scroll (news subscription)

Media + Tech

Lossless Audio + Dolby Atmos coming to Apple Music

Apple today announced Apple Music is bringing industry-leading sound quality to subscribers with the addition of Spatial Audio with support for Dolby Atmos. Spatial Audio gives artists the opportunity to create immersive audio experiences for their fans with true multidimensional sound and clarity. This will be available for subscribers starting in June for no additional cost.

Ecommerce

Video SEO best practice for ecom

Aleyda Solis highlighted a recent post from Google Search Console team on best practice tips for ecommerce websites using YouTube. It covers a number of topics such as common uses of video and how to get the most out of Google Search + Discover. Alos you are also in luck there is a video on the topic also :)

Security, Data + Privacy

Facebook loses ability to send EU users data to USA

Facebook lost it’s appeal to block an EU privacy decision that will force them to stop sending EU users personal information to their US based servers. Sam Schechner from the WSJ covers the ruling in much more detail here as it has ramifications for Google, Apple and Twitter who all have European HQs based in Ireland.

Apple AirTags can sneak data out of air-gapped networks

Fabian Bräunlein from Positive Security covers how it’s possible to upload arbitrary data for a non-internet connected device using Find My BLE broadcasts to nearby Apple devices that can upload the data for you. This might be the biggest threat to the adoption of AirTags by corporations.

iPhone calendar spam is back

Thomas Reed over on Malwarebytes has covered the new surge of iCloud calendar spam that was last in the news in 2016.

Jobs + Careers

Senior Manager, Audience Insight & Research - V&A - London

We are looking for a creative and dynamic audience insight professional to lead insight-driven audience development and decision making at the V&A.   In this role, you will get to shape future strategy and manage the development of an innovative programme of audience research, insights, and analytics to inform all aspects of the V&A’s audience offer from brand positioning to visitor forecasting, pricing strategy and marketing campaign development.  Apply directly here